Tarantool for retail and e-commerce

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Tarantool for retail
and e-commerce

Today, customers expect a certain level of service from retail, which requires modernizing the IT solutions that provide it. Tarantool technologies make it possible to build highload systems and provide services in real time

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Update your retail services to meet the challenges of the new era

Use Tarantool as an intermediate layer to reduce the load on key systems, speed up operations, collect and use «hot» customer data

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Tarantool-based solutions for retail

Offline:

Upselling at the checkout

After authorization of the loyalty card, the system will analyze the customer’s profile and generate personalized product recommendations for them. The store employee will be able to announce the recommendations before the payment.

Promo processing

Calculate the final discount for the customer before payment. The system will analyze dozens of parameters in a split second and calculate the correct discount

Loyalty card processing

Quickly generate personal rewards and bonuses when authorizing a customer’s loyalty card at the checkout

Acceleration of loaded retail automation services

Tarantool allows speeding up the stores operational activity management programs through transactional and analytical processing of data in the storage

Online: increasing sales and improving customer experience

Single customer profile

Combine all user data in one place and provide information to services with minimal delays

Real-time marketing

Make personalized offers to your customers in real time on your website or in your app, increasing loyalty and average bill

Unified notification system

Create a unified notification delivery system across all channels based on one data mart of user settings

Single sign-on or single ID

Create an integrated user experience by creating a single customer or employee account for all services

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Online: enhancing analytics and accelerating internal systems

Data mart of inventory balances

Provide current, constantly updated data on product quantities across all stores

Streaming check processing

Analyze customers’ offline and online purchases in real time and use this data in your marketing scenarios and business analytics

Golden record

Store a unified customer view on Tarantool or speed up your MDM system by building a cache

Data mart for predictive systems

Organize the delivery of «hot» data to the analytics data mart for building predictive algorithms and ML models

And also

A single storage of personal data, a single employee profile, device monitoring, a single price catalog, a warehouse system of quick reference guides, a service of deferred goods and favorite goods...

...and dozens of other scenarios for improving business efficiency and maximizing profits

Tarantool benefits for retail and e-commerce

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Increased customer loyalty and average bill through personalized offers shown on the right channel at the right time

The ability to create and quickly bring to market digital services that operate in real time (for example, delivery of goods)

Improved customer experience through faster system response, convenient authorization, and relevant offers

Gradual transition from a monolith to a microservice model

Show your customers a personalized offer

The implementation scheme of real-time marketing on Tarantool

Create a single digital customer profile

Create a single digital customer profile

Show your customers a personalized offer

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  • The offer is generated in a split second based on all available customer data, including triggers and several hundred pre-calculated attributes;
  • The Tarantool-based offer data mart creates offers, and the communications data mart records submitted offers and responses;
  • The customer receives an offer in an SMS when closing a receipt at the checkout or sees a banner when logging into their personal account on the website or in the mobile application;
  • Tarantool is used to build a highly available distributed storage of offers.

The implementation scheme of real-time marketing on Tarantool

Create a single digital customer profile

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Store all user data in one place. The information may include basic customer data, preferred communication channels, favorite products and categories, pre-calculated ML attributes, etc.

You can collect data from different channels: website, mobile app, self-service checkouts. It is possible to implement data exchange with the customer’ MDM system, analytical storage, and single customer personal account.

Create a single digital customer profile

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Almost instant access to the most up-to-date summary information about the customer provides a number of advantages:

  • Duplication of user data in different systems and duplication of communications with the customer are eliminated;
  • A single profile can be connected to promotional and loyalty processing and a real-time marketing system for personalized offers at the right time;
  • Access to information about customer preferences allows you to narrow the offered product items to those that are most interesting to them;
  • Data on all customer actions becomes available in one place for decision-making and real-time analytics.
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Why you should build a solution on Tarantool

Tarantool is based on a fault-tolerant and high-performance database. It can handle up to 1 million requests per second

Ability to handle a huge number of simultaneous connections

Ability to integrate data from disparate sources in real time

The Tarantool platform is certified by FSTEC

Tarantool products are included in the register of Russian domestic software

Vendor technical support with strict SLA

Keep a customer golden record

The implementation scheme of the «Golden Record»

Organize omnichannel
customer authorization

Organize omnichannel
customer authorization

Keep a customer golden record

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The problem for many companies is that there is no single source of truth for ID generation or that it works slowly. There are several separate user storages, and the profiles are duplicated in different systems.

Build a solution on Tarantool:

  • A failover cluster can be used as the primary storage for master data;
  • The application server implements data deduplication and integration;
  • ACID transactions ensure reliable updating of the golden record.

The implementation scheme of the «Golden Record»

Organize omnichannel
customer authorization

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One account for all services and organizations allows:

  • creating an integrated customer experience;
  • connecting online and offline touchpoints and ensuring a seamless transition between them;
  • increasing the services frequency of use.

The customer receives simplified registration and authorization, as well as convenient and quick login to various services from all devices.

Organize omnichannel
customer authorization

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Tarantool’s role:

  • Reliable distributed storage;
  • Delivering data with millisecond response times for tens of thousands of concurrent requests per node;
  • Horizontal scaling by standard means when the load increases;
  • Support for LDAP integration and the ability to embed into an authorization stack.
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Used by Russia’s largest retailers and e-commerce companies to solve growth challenges

Citilink

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Increasing the product catalog’s availability and reliability

Read in the case study

Wildberries

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Optimizing TCO with reliable Tarantool cache

Read in the case study

Magnit

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Opening a new sales channel and improving the existing infrastructure

Read in the case study

X5 Group

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